Academic Researcher, Author and Speaker

Welcome to my website. I am an individual with interest in

Transport, Education and Financial (TEF) services management.

Emmanuel Mogaji is a senior lecturer in advertising and marketing communications at the University of Greenwich, UK. He is the author of Brand Management: An Introduction Through Storytelling and Introduction to Advertising: Understanding and Managing the Advertising Process.


My Teachings

I am a University lecturer and I teach undergraduate and postgraduate students. My teach modules around Advertising, Branding, Marketing Communications, Media Planning and Consumer Behaviour.


My Publication

I am an academic researcher and I have published my research in various reputable journals in transport, education and financial services journals. I have over 100 journal articles and book chapters.


My Outreach

I am an individual with interest in building human capacity and supporting others. I am involved in mentoring and supporting people from diverse background, experience and countries.



Mogaji, E. & Nguyen, P. N., (2021) Managers’ Understanding of Artificial Intelligence in Relation to Marketing Financial Services: Insights from a Cross-Country Study. International Journal of Bank Marketing


Mogaji, E., Adamu, N., & Nguyen, N. P. (2021). Stakeholders shaping experiences of self-funded international PhD students in UK business schools. The International Journal of Management Education,


Mogaji, E., Balakrishnan, J., Nwoba, A. C., & Nguyen, N. P. (2021). Emerging-market consumers’ interactions with banking chatbots. Telematics and Informatics


Mogaji, E., & Nguyen, N. P. (2021). Transportation satisfaction of disabled passengers: Evidence from a developing country. Transportation Research Part D: Transport and Environment,


Soetan, T.O, Mogaji, E. and Nguyen, N.P. (2021), Financial services experience and consumption in Nigeria. Journal of Services Marketing


Mogaji, E. (2021). Marketing the COVID-19 vaccine and the implications for public health. Vaccine, 

Upcoming Speaking Events





International Transport Forum (ITF) Roundtable Shaping Post-Covid Mobility in Cities

This roundtable (RT) will focus on passenger transport in cities, with some sessions devoted to discussing the extent to which teleworking and changes in working practices will impact city spaces.


May 07, 9.00 - 14.00

Re-Imagining Higher Education


I will be speaker at CEMRI's Roundtable Meeting on higher education management in developing countries. This session aims to provides insight to assist HE managers and other stakeholders in overcoming these challenges and helping them to understand the impact of COVID-19 on HE delivery and how they can cope with the ‘new normal’ post the pandemic.

Zoom - Virtual event

April 30th 2022 3pm



Emmanuel is a very good teacher, he make sure his student learn through engagement and support in the classroom. I always enjoy his teachings.

It was a pleasure having you as my lecturer. Thank you very much for your great teaching style and environment during the tutorials. It surely was very insightful!