About Me

Dr Emmanuel Mogaji has a PhD in Marketing, and he joined the University of Greenwich in 2017 as a Lecturer in Advertising and Marketing Communications with a strong focus on service brands. He was previously at the University of Bedfordshire from 2014 to 2017 where he was an Associate Lecturer and a researcher at the Business and Management Research Institute.


Emmanuel's primary areas of interest are ABCDE of Marketing Communications – Advertising | Branding | Communications | Digital | Ethics. He has studied attitude towards brands and advertisement through various media such as print and social. He published peer-reviewed journal articles and book chapters and presented his works in a large number of national and international conferences.


He is a Fellow of the Higher Education Academy (HEA), which demonstrates his teaching philosophy and commitment to encouraging experiential learning. He believes in giving students the opportunity to learn by doing, to think outside the box and to challenge norms. This process critically engages students in real-life applications of what they have learnt.


Emmanuel has previously worked as a marketing

communication executive, responsible for creative designs and managing marketing campaigns, liaising and building relationships with a range of stakeholders.

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2018

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