Emmanuel Mogaji

Emmanuel Mogaji

Emmanuel Mogaji

Publications

Peer Reviewed Journals

  1. Mladenović, D., Rrustemi, V., & Mogaji, E. (2021). Using COVID-19 vaccination as a resilience strategy for the tourism sector–evidence from Serbia. Current Issues in Tourism, 1-5. https://doi.org/10.1080/13683500.2021.2018407

  2. Kaur, J., Mogaji, E., Wadera, D. and Gupta, S. (2022), "Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences", Society and Business Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SBR-08-2021-0132

  3. Mogaji, E. & Nguyen, P. N., (2021) Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-09-2021-0440

  4. Mogaji, E., Balakrishnan, J., Nwoba, A. C., & Nguyen, N. P. (2021). Emerging-market consumers’ interactions with banking chatbots. Telematics and Informatics, 65, 101711. https://doi.org/10.1016/j.tele.2021.101711

  5. Mogaji, E. (2022). Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria. Transportation Research Part D: Transport and Environment, 105, 103206. https://doi.org/10.1016/j.trd.2022.103206
  6. Soetan, T.O, Mogaji, E. and Nguyen, N.P. (2021), Financial services experience and consumption in Nigeria", Journal of Services Marketing, Vol. 35 No. 7, pp. 947-961. https://doi.org/10.1108/JSM-07-2020-0280
  7. Jain, V., Mogaji, E., Sharma, H., & Babbili, A. S. (2022). A multi-stakeholder perspective of relationship marketing in higher education institutions. Journal of Marketing for Higher Education, 1-19. https://doi.org/10.1080/08841241.2022.2034201
  8. Mogaji, E., Adamu, N., & Nguyen, N. P. (2021). Stakeholders shaping experiences of self-funded international PhD students in UK business schools. The International Journal of Management Education, 19(3), 100543. https://doi.org/10.1016/j.ijme.2021.100543

  9. Mogaji, E., Adekunle, I., Aririguzoh, S., & Oginni, A. (2022). Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations. Transport Policy, 116, 304-314. https://doi.org/10.1016/j.tranpol.2021.12.002

  10. Mogaji, E., & Nguyen, N. P. (2021). Transportation satisfaction of disabled passengers: Evidence from a developing country. Transportation Research Part D: Transport and Environment, 98, 102982. https://doi.org/10.1016/j.trd.2021.102982 (ABS 3*)
  11. Mogaji, E. (2021). Marketing the COVID-19 vaccine and the implications for public health. Vaccine, 39(34), 4766-4768. https://doi.org/10.1016/j.vaccine.2021.07.015
  12. Abdulquadri, A., Mogaji, E., Kieu, T.A. and Nguyen, N.P. (2021), Digital transformation in financial services provision: a Nigerian perspective to the adoption of chatbot, Journal of Enterprising Communities: People and Places in the Global Economy, 15 (2), 258-281. https://doi.org/10.1108/JEC-06-2020-0126
  13. Mogaji, E., Adeola, O., Hinson, R.E., Nguyen, N.P., Nwoba, A.C. and Soetan, T.O. (2021), "Marketing bank services to financially vulnerable customers: evidence from an emerging economy", International Journal of Bank Marketing, 39 (3), 402-428. https://doi.org/10.1108/IJBM-07-2020-0379
  14. Mogaji, E., Hinson, R.E., Nwoba, A.C. and Nguyen, N.P. (2021), "Corporate social responsibility for women's empowerment: a study on Nigerian banks", International Journal of Bank Marketing, 39(4), 516-540. https://doi.org/10.1108/IJBM-04-2020-0195
  15. Mogaji, E., Foluké Abigail Badejo, Simone Charles & Jacqueline Millisits (2021): Financial well-being of sportswomen, International Journal of Sport Policy and Politics. https://doi.org/10.1080/19406940.2021.1903530
  16. Mogaji, E., Badejo, F. A., Charles, S., & Millisits, J. (2020). To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 1-19. DOI: 10.1080/16184742.2020.1791209 (ABS 3*)
  17. Czarnecka, Barbaraand Mogaji, E.(2020) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing. 38(3), 756-776. https://doi.org/10.1108/IJBM-07-2019-0249 (Awarded the 2021 Emerald Literati Outstanding Paper)
  18. Dwivedi, Yogesh K., Hughes, Laurie, Ismagilova, Elvira, Aarts, Gert, Coombs, Crispin, Crick, Tom, Duan, Yanqing, Dwivedi, Rohita, Edwards, John, Eirug, Aled, Galanos, Vassilis, Ilavarasan, Vigneswara, Janssen, Marijn, Jones, Paul, Kar, Arpan Kumar, Kizgin, Hatice, Kronemann, Bianca, Lal, Banita, Lucini, Biagio, Medaglia, Rony, Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline, Misra, Santosh, Mogaji, E., Sharma, Sujeet Kumar, Singh, Jang Bahadur, Raghavan, Vishnupriya, Raman, Ramakrishnan, Rana, Nripendra P, Samothrakis, Spyridon, Spencer, Jak, Tamilmani, Kuttimani, Tubadji, Annie, Walton, Pauland Williams, Michael D.(2021). Artificial intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research and practice. International Journal of Information Management. 57, April 2021, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
  19. Mogaji, E. and Nguyen, P. (2020). Can we brand a pandemic? Should we? The case for corona virus, COVID‐19 or SARS‐CoV‐ Journal of Public Affairs. https://doi.org/10.1002/pa.2546
  20. Mogaji, E., (2020). Impact of COVID-19 on transportation in Lagos, Nigeria. Transportation research interdisciplinary perspectives 6 100154. https://doi.org/10.1016/j.trip.2020.100154
  21. Mogaji, E., Taiwo O. Soetan, and Tai Anh Kieu. (2020). The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers. Australasian Marketing Journal (AMJ). https://doi.org/10.1016/j.ausmj.2020.05.003
  22. Mogaji, E., Balakrishnan, Jana. & Tai Anh, Kiue., (2020). Examining Consumer Behaviour in the UK Energy Sector through the Sentimental and Thematic Analysis of Tweets. Journal of Consumer Behaviour. 20(2), 218-230 https://doi.org/10.1002/cb.1820
  23. Mogaji, E.. (2020). Could there be an alternative to Undergraduate Marketing Students’ Dissertation? Compass: Journal of Learning and Teaching, 13(1). DOI: https://doi.org/10.21100/compass.v13i1.1051
  24. Mogaji, E.and Yoon, Hyunsun(2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. https://doi.org/10.1108/IJEM-05-2018-0149
  25. Mogaji, E. (2018) With the integration of learning apps, what are Moodle’s prospects? Compass: Journal of Learning and Teaching 11(2) 2-9. (doi: https://doi.org/10.21100/compass.v11i2.826)
  26. Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, E.and Sap, Serap(2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257) (Awarded the 2019 Emerald Literati Highly Commended Paper)
  27. Mogaji, E.and Erkan, Ismail(2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2018.09.004)
  28. Mogaji, E., Czarnecka, Barbaraand Danbury, Annie(2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)
  29. Mogaji, E.and Danbury, Annie(2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)
  30. Mogaji, E., Farinloye, Temitopeand Aririguzoh, Stella(2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1223389)
  31. Mogaji, E.(2016) This advert makes me cry: Disclosure of emotional response to advertisement on Facebook.Cogent Business & Management, 3 (1):1177906. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1177906)
  32. Mogaji, E.(2016) Marketing Strategies of United Kingdom Universities during Clearing and Adjustment. International Journal of Educational Management, 30(4), pp.493 – 504. http://dx.doi.org/10.1108/IJEM-11-2014-0147
  33. Mogaji, E.(2016): This advert makes me cry: Disclosure of Emotional Response to Advertisement on Facebook. Cogent Business & Management, 3: 1177906 http://dx.doi.org/10.1080/23311975.2016.1177906
  34. Mogaji, E., Temitope Farinloye and Stella Aririguzoh (2016): Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3(1), 1223389. https://doi.org/10.1080/23311975.2016.1223389
  35. Emmanuel Mogaji (2015): Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain. Marketing Intelligence & Planning 33 (6), 908-926. http://dx.doi.org/10.1108/MIP-07-2014-0129 

 

Textbooks

  1. Mogaji, E.(2021) Introduction to Advertising. Understanding and Managing the Advertising Process. Routledge. London.
  2. Mogaji, E.(2021) Brand Management. An Introduction through Storytelling. London. ISBN 978-3-030-66118-2


Books

  1. Hinson, Robert, Adeola, Ogechi, Limbu, Yam Band Mogaji, E.(2020) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. ISBN 978-1-64802-108-4
  2. Mogaji, E.(2018) Emotional Appeals in Advertising Banking Services. ISBN 978-1787563025


Edited Books

  1. Mogaji, E., Varsha, F. Maringe, & E. Hinson (Eds.), Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Cham: Palgrave.
  2. Brooksworth, Frederica, Mogaji, E., & Bosah, Genevieve (2021.), Fashion Marketing in Emerging Economies – Strategies, Tools and Insights for Fashion Brands. Cham: Springer.
  3. Mukonza, C., Hinson, R. E., Adeola, O., Adisa, I., Mogaji, E., Kirgiz, A. C. (2021). Green Marketing in Emerging Markets. Cham: Palgrave. ISBN: 978-3-030-74065-8
  4. Mogaji, E.,  Adeola, I. Adisa, R. Hinson, C. Mukonza, & A. Can (2021), Green Marketing in Emerging Economies. A Communications Perspective. Cham: Palgrave. ISBN: 978-3-030-82572-0
  5. Mogaji, E., Maringe, Felix& Hinson, Robert Ebo(2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367344382
  6. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367336356
  7. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland.


Monograph

  1. Mogaji, E., Badejo, Abiand Charles, Simone(2018) Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities. Project Report. University of Greenwich.

 

Book Sections

  1. Nguyen, P., & Mogaji, E.. (2021). Universities Endowments in Developing Countries: Perspectives, Stakeholders and Practical Implication. In E. Mogaji, J. Varsha, F. Maringe, & E. Hinson (Eds.), Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Cham: Palgrave.
  2. Nguyen, P., & Mogaji, E.. (2021). Brand Development through Sustainability Certifications   in   Emerging   Markets:   Adoption   of   B Corporation   Certification   in Vietnam.  In      Adeola, R.  Hinson, & A.  Sakkthivel (Eds.), Marketing Communications and Brand Development in Emerging Markets. Cham: Palgrave
  3. Nguyen, P. N., & Mogaji, E.. (2021). A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies. In E. Mogaji, O. Adeola, I. Adisa, R. Hinson, C. Mukonza, & A. Can (Eds.), Green Marketing in Emerging Economies. Cham: Palgrave
  4. Oginni, A., Mogaji, E., & Nguyen, P. (2021). Reimagining the place of Physical Buildings in Higher Education in Developing Countries in a Post-COVID-19 Era. In E. Mogaji, J. Varsha, F. Maringe, & E. Hinson (Eds.), Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Cham: Palgrave.
  5. Mogaji, E., Watat, J.K., Olaleye, S.A. and Ukpabi, D. (2021), "Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter", Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, pp. 89-114. https://doi.org/10.1108/978-1-80071-264-520211006
  6. Mogaji Emmanuel., Adekunle I.A., Nguyen N.P. (2021) Enhancing Transportation Service Experience in Developing Countries: A Post Pandemic Perspective. In: Lee J., Han S.H. (eds) The Future of Service Post-COVID-19 Pandemic, Volume 1. The ICT and Evolution of Work. Springer, Singapore. https://doi.org/10.1007/978-981-33-4126-5_9
  7. Olaleye S.A., Mogaji Emmanuel., Watat J.K., Ukpabi D. (2020) The Influence of Social Vision, Social Networks, and Financial Return on Social SME Sustainability. In: Thrassou A., Vrontis D., Weber Y., Shams S.M.R., Tsoukatos E. (eds) The Changing Role of SMEs in Global Business. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45835-5_7
  8. Mogaji Emmanuel., Badejo F.A., Charles S., Millisits J. (2020) Why I Will Not Use You for My Campaign: The Relationship Between Brand Managers and Sportswomen: An Abstract. In: Wu S., Pantoja F., Krey N. (eds) Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-39165-2_104
  9. Ndofirepi, Elizabeth, Farinloye, Temitopeand Mogaji, E. (2020)  Marketing mix in a heterogenous higher education market: a case of Africa.In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367344382
  10. Mogaji, E., Maringe, Felixand Hinson, Robert(2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367344382
  11. Vasudeva, Savdeepand Mogaji, E.(2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382
  12. Olaleye, Sunday, Ukpadi, Dandisonand Mogaji, E.(2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing, Routledge, Oxfordshire, UK. ISBN 978-0367344382
  13. Sirajudeen, Adam, Wayne, Thomasand Mogaji, E. (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382
  14. Farinloye, Temitope, Adeola, Ogechiand Mogaji, E. (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367344382
  15. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Understanding the market in higher education in Africa. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382
  16. Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiriand Mogaji, E.(2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382
  17. Wayne, Thomas, Farinloye, Temitopeand Mogaji, E. (2020) Analysis of African universities’ corporate visual identities.In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367336356
  18. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367336356
  19. Kieu, Tai, Mogaji, E., Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwoand Vululle, S Pee(2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367336356
  20. Farinloye, Temitope, Wayne, Thomas, Mogaji, E.and Kuika Watat, Josue(2020) Social media for universities’ strategic communication. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356
  21. Olaleye, Sunday, Ukpadi, Dandisonand Mogaji, E.(2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing. Routledge, Oxfordshire, UK. ISBN 978-0367336356
  22. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356
  23. Mogaji, E., Olaleye, Sundayand Ukpadi, Dandison(2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)
  24. Mogaji, E.(2019) Student engagement with LinkedIn to enhance employability.In: Diver, Alice, (ed.) Employability via Higher Education: Sustainability as Scholarship. Springer, Cham, Switzerland, pp. 321-329. ISBN 978-3030263416 (doi:https://doi.org/10.1007/978-3-030-26342-3_21)
  25. Hinson, Robertand Mogaji, E.(2019) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)
  26. Mogaji, E., Maringe, Felixand Hinson, Robert(2019) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, E., Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)
  27. Adefulu, Adesoga, Farinloye, Temitopeand Mogaji, E.(2019) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)
  28. Adeyanju, Samuel, Mogaji, E., Olusola, Johnsonand Olaniyi, Muhammed(2019) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)
  29. Mogaji, E., Amarachukwu, Anyoguand Wayne, Thomas(2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland.
  30. Mogaji, E., Maringe, Felixand Hinson, Robert Ebo(2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, E., Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (2020)
  31. Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sundayand Mogaji, E.(2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)
  32. Aririguzoh, Stella Amara, Mogaji, E.and Odiboh, Odion Oscar(2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)
  33. Ukpabi, Dandison, Olaleye, Sunday, Mogaji, E.and Karjaluoto, Heikki(2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)
  34. Mogaji, E.and Temitope Farinloye (2018): Attitude to Brands and Advertisement: Qualitative and Thematic Analysis of Social Media Data In Bikramjit Rishi and Subir Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing. Routledge ISBN 978-1-138-67918-4
  35. Mogaji, E.(2016): University Website Design in International Student Recruitment: Some Reflections. In Terry Wu and Vik Naidoo (Eds.), International Marketing of Higher Education. Palgrave Macmillan. p99-117. ISBN 978-1-137-54291-5, DOI: 10.1057/978-1-13754291-5


Business Cases

  1. Mogaji, E.(2019) #NaijaAllTheWay: Evoking the Naija Spirit Through Pepsi Advertisement.University of Greenwich. SAGE, Thousand Oaks, California, United States. ISBN 978-1526469748 (doi:https://doi.org/10.4135/9781526469748)
  2. Mogaji, E.(2019) Residential Care Home Management in London.SAGE Business Cases. SAGE, Thousand Oaks, California, United States. ISBN 978-1526476784 (doi:https://doi.org/10.4135/9781526476784)

 

Research Method Case

  1. Mogaji, E.(2017) Reaching out to African Caribbeans: Content analysis of UK cancer charity YouTube advertisements.SAGE Research Methods Cases: Part 2. SAGE. ISBN 9781526419644 (doi:https://doi.org/10.4135/9781526419644)

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